As the nation continues to grapple with record-high inflation, many companies have been forced to increase prices in order to keep up with rising costs. However, Direct Communications, Eagle Mountain’s local fiber Internet provider, has bucked this trend and has not raised its prices despite the challenges presented by recent inflation.

In a statement, Direct Communications CEO Kip Wilson explained that the company has been able to maintain its current pricing due to “careful financial planning, a steady focus on our core mission and core fiber services, efficient operations, and a commitment to providing affordable internet access to our customers.”

“In fact,” he said, “If you look at our record you will see that we have a steady record of doubling speeds every few years for the same price at each service tier.”

Wilson went on to say that Direct Communications has implemented various cost-saving measures, such as negotiating better deals with vendors, in order to keep prices stable for its customers. The company has still made significant investments in its infrastructure, including upgrading its network components, in order to provide more reliable and faster internet service.

These efforts have paid off for Direct Communications, as the company has seen strong growth in both bandwidth demand and customer base over the past few years. In addition, its customer satisfaction ratings remain high compared to national industry trends.

While many companies have resorted to raising prices in the face of inflation, Direct Communications has chosen a different approach. By focusing consistently on infrastructure improvements and continuously creating more customer value, the company has been able to provide reliable and affordable fiber internet access to its customers while still maintaining a healthy bottom line. It is this commitment to its customers that has allowed Direct Communications to become the #1 provider in Eagle Mountain Utah.

In fact Direct Communications has plans to go even further with this strategy next year, and will further increase speeds in 2023 for customers without increasing prices.

Wilson said that their commitment to providing affordable and reliable internet access as the local community partner was the reason for not increasing prices. “We have always viewed ourselves as being a lifelong partner to the citizens of Eagle Moutain. We are not outsiders coming in here to make a quick buck. We fully understand that access to reliable and fast internet has become an essential part of daily life for almost all people–perhaps the most valuable utility, and we always want to be part of the solution to improving quality of life here in Eagle Mountain, so we want to ensure that our customers are able to continue using our services without financial strain.”

Direct Communications’ decision to not raise prices is a welcome relief for many residents who are struggling with rising costs in other areas of their lives. It is a testament to the company’s dedication to its customers and its commitment to providing reliable and affordable internet access.

In addition, the company has worked closely with its suppliers to secure favorable pricing on the equipment and materials it needs to maintain and expand its network. By negotiating long-term contracts and bulk purchasing deals, Direct Communications has been able to keep its costs down and pass those savings on to its customers.

But it’s not just about cost-cutting at Direct Communications. The company has also made a concerted effort to improve the customer experience by introducing new features and services that add value for its subscribers. For example, Direct Communications recently launched a new, faster multi-Gig Blast WIFI experience for customers who need more in-home bandwidth for online activities such as streaming and gaming.

Overall, Direct Communications’ approach to pricing has paid off for both the company and its customers in Eagle Mountain. The company has been able to maintain a strong financial position, even in the face of inflation, while its customers have benefited from stable pricing and a range of enhanced services. As a result, Direct Communications has earned a reputation as a reliable and customer-friendly local internet service provider.